Make Your company Great Again

Restore Purpose and Profit to Your Organization. 

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REaders Praise: Make your Company Great Again

Hear what others have to say about Make Your Company Great Again

Laura Whitman

“This book couldn’t have come at a better time. It blends timeless managementtheory with daily operations in a way every leader can use.”

Marcus Bennett

“Businesses have clearly lost their way over the last decade, and this book showsexactly how to get back on track.”

Stephanie Cruz

“The real case studies make it incredibly relatable. It’s not abstract theory—it’s thereality of what leaders face every day.”

Daniel Ortiz

“I appreciate how this book connects management principles to the practical side ofrunning a business—it feels actionable, not academic.”

Michelle Harper

“What stood out to me is how realistic the strategies are for motivating employeeswhile still focusing on quality and service.”

Richard Evans

“Finally, a book that isn’t just about profits—it’s about creating value throughpeople, products, and purpose.”

Angela Brooks

“I see so many companies failing to live up to their mission. This book reminds uswhat real leadership looks like.”

Jonathan Patel

“The combination of theory and practice is exactly what today’s managers need. It’sboth inspiring and implementable.”

Christina Lewis

“It delivers practical solutions for customer service and product quality—thingsmost organizations claim to value but rarely achieve.”

Patrick O’Donnell

“This book is timely, smart, and honest. It’s a roadmap for leaders who want torebuild trust, culture, and performance in their companies.”

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About MYCGA Book

This book has been more than five years in the making. Drawing on over two decades of teaching business and management—and an equal span of consulting with companies across industries—I have witnessed firsthand how the priorities of American businesses have shifted. I have worked with both undergraduate and graduate students, as well as executives and entrepreneurs, and the same themes keep emerging: too many organizations have lost sight of their true mission.Over the last 15 years, the corporate landscape has moved steadily toward prioritizing the bottom line above all else—often at the expense of product quality, employee competence, and long-term productivity. This is in sharp contrast to the corporate values that once made American companies the envy of the world: quality, expertise, innovation, motivating corporate cultures, world-class customer service, and the development of employees. Sadly, many of these values have been watered down—or have disappeared altogether. Conservative fiscal responsibility should indeed remain at the forefront of business operations. But financial discipline must never come at the expense of the very reason a company exists: to serve its mission, its people, and its customers.The good news is that these values can be reclaimed. Companies can return to their roots, rebuild trust with employees and customers, and rediscover the principles that made them great in the first place. That is why I wrote Make Your Company Great Again—to serve as a call to action and a practical guide for leaders, managers, and entrepreneurs ready to restore purpose and integrity to their organizations.

About the Author

Herbert Philip Ricardo, is a professor, entrepreneur, business consultant and writer. For over 30 years, he has helped companies solve operational inefficiencies, expand market share, and build stronger, more cohesive workforces. His work focuses on delivering results-driven achievements for organizations while promoting social mobility and community advancement for both employees and employers. At the heart of his philosophy is the belief that stakeholders and shareholders deserve the highest quality service and products.

Chapter Highlights

Chapter 2

The implementation of scientific management had a profound impact on the structure of organizations. It introduced a hierarchical management structure with clearly defined roles and responsibilities, which became a hallmark of modern industrial organizations.While scientific management laid the groundwork for modern management practices, it also spurred the development of alternative management theories that sought to address some of its limitations. One such theory was the Human Relations Movement, which emerged in the 1930s and emphasized the importance of social and psychological factors in the workplace.While scientific management was primarily concerned with optimizing work processes and efficiency, it also indirectly highlighted the importance of employee motivation and welfare in driving productivity. Taylor's emphasis on incentive systems, for example, recognized the role of motivation in influencing worker performance.The adoption of scientific management practices, with its emphasis on standardization and close supervision, had both positive and negative impacts on employees. The standardization of work processes helped reduce ambiguity, providing workers with clear guidelines, which in turn could boost their sense of competence and mastery.

Chapter 3

The latter half of the 20th century, particularly the 1970s, 1980s, and 1990s, witnessed a significant transformation in the corporate world with a growing emphasis on employee motivation, quality improvement, and customer service. This period was marked by the emergence of influential thought leaders such as Zig Ziglar, Tom Peters, Wayne Dyer, Stephen Covey, Denis Waitley, Ken Blanchard, John Maxwell, and Jim Collins. Their contributions played a pivotal role in shaping management practices and organizational culture, leading to a more motivated workforce, higher-quality products, and enhanced customer experiences. Here we explore the evolution of these concepts during this era, highlighting the impact of these thought leaders on creating a better work environment and driving organizational success.The economic pressures of the 1970s and 1980s led to a shift in management thinking, with a growing recognition that employee motivation and quality were critical to organizational success. This period saw the emergence of Total Quality Management (TQM) as a key management philosophy, emphasizing the importance of continuous improvement, employee involvement, and customer satisfaction.Simultaneously, the concept of employee motivation gained prominence, with thought leaders and motivational speakers advocating for a more human-centric approach to management. The work of these leaders emphasized the role of leadership, personal development, and intrinsic motivation in creating a more engaged and productive workforce.

Chapter 4

Era of Welfare Capitalism
Welfare capitalism emerged in the United States during the late 19th and early 20th centuries as a response to growing labor unrest and the threat of socialism. Companies like Ford Motor Company, under the leadership of Henry Ford, introduced programs such as the $5 workday, profit-sharing, and various employee benefits, including healthcare and housing. These initiatives were designed to improve worker satisfaction, reduce turnover, and increase productivity.During this period, businesses were often seen as stewards of the community, with a responsibility to contribute to the public good. This sense of corporate social responsibility was reflected in the long-term investments companies made in their employees, communities, and the environment. While these practices were not without their flaws, they represented a more balanced approach to corporate governance where the interests of multiple stakeholders were considered.

The Shift to Shareholder Primacy
The mid-20th century saw the gradual erosion of welfare capitalism and the rise of a new corporate ideology: shareholder primacy. This shift was influenced by several factors, including changes in corporate governance, economic theory, and the broader political and social context. Even though it started in the mid- to late 20th century, it has clearly been magnified during the 21st century.

Chapter 5

The concept of the "disposable employee" has become increasingly relevant in discussions about the modern workplace. This term refers to workers who are treated as easily replaceable by their employers, with little regard for their job security, career development, or overall well-being. Disposable employment practices have proliferated due to the rise of globalization, technological advancements, and a shift towards profit-driven business models. These practices put short-term gains ahead of long-term employee relationships.

Defining the Disposable Employee
The term "disposable employee" refers to workers viewed as expendable by their employers, often placed in precarious working conditions with minimal job security and limited opportunities for career advancement. These individuals are frequently hired under short-term contracts, as temporary workers, or as part of the ever-expanding gig economy. While this employment model traditionally emphasized flexibility and cost-cutting over stability, the trend has evolved to include even long-term workers in roles previously thought to offer greater security.

Characteristics of Disposable Employment
Disposable employment signifies a fundamental shift in the relationship between employer and employee, prioritizing profit margins over workforce welfare. This model undermines the traditional expectation of stable, long-term employment relationships, forcing workers to navigate an unpredictable and often exploitative job market. The defining features of disposable employment paint a sobering picture of modern labor practices.

Chapter 6

Technology is changing the way we work faster than ever before. Industries are being flipped on their heads, efficiency is through the roof, and new kinds of jobs are popping up everywhere. But there’s a downside that’s hard to ignore. With automation and artificial intelligence (AI) taking over more tasks, people are starting to question what it means for real human work—and whether our roles in the workplace are losing their value.

The Rise of Automation and AI in the Workplace
Automation uses machines, robots, and advanced computer systems to take over tasks once performed by humans. These tasks can be as simple as repetitive assembly line duties in factories or as sophisticated as analyzing data, managing customer interactions, and even making decisions. By handling these responsibilities, automation has unlocked tremendous productivity for businesses, with machines often outpacing human workers in speed, accuracy, and consistency.The workplace is being reshaped by artificial intelligence (AI), which encompasses technologies such as machine learning, natural language processing, and intelligent automation. Unlike traditional automation, which focuses on performing predetermined tasks, AI adds a new level of capability by learning, adapting, and making decisions, enabling it to handle more complex and cognitive responsibilities.One of AI’s greatest strengths lies in processing massive amounts of data, uncovering patterns, and making predictions at a speed and accuracy far beyond human ability. Industries such as finance, healthcare, and marketing have been quick to adopt AI-powered tools to streamline operations, customize customer interactions, and even diagnose complex medical conditions

Chapter 10

The concept of shareholder value, which posits that a company's primary responsibility is to maximize returns for its shareholders, has dominated corporate governance and business strategy for the past several decades. This paradigm, popularized in the 1980s, has profoundly shaped the priorities and operations of companies worldwide. While it has led to substantial wealth creation for shareholders, the obsession with maximizing shareholder returns has often come at the expense of other key stakeholders, particularly employees and customers.

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Contact

Email

info@makeyourcompanygreatagain.org

Phone

772-521-3229